Tweet I recently wrote a post about the hidden but newsworthy items to write a press release about and/or to get publicity. I have read a lot of articles and “how-tos” on how to get the media to pay attention to a possible news story. A big challenge that many new entrepreneurs and new small …

Tweet We all have a start. We all have a story. Some stories are borne out of privilege, like celebrities who are born into Hollywood royalty, while others are just like Charlie and the winning Golden Ticket, getting a “lucky break” sometime in life. As a PR and publicity consultant, I follow and read about …

Tweet If you’ve ever had a press release rejected because it was not newsworthy (admittedly, guilty here), fear not! What you may think is not “newsworthy” is news if somebody else has not heard about it. The following items are definitely “newsworthy” and deserve a press release and/or some media attention: Announcements (new employee, new …

Tweet Writing is a crucial part of any business. From marketing materials, web copy, sales ads, and newsletters, a business can not convey its message without some form of content. For some people, writing is a drag, but for others (like me), I see it like my adventures with shoes. I love shoes: high heels, …

Tweet I recently ran across the mini survey on Facebook where the CEO of a major corporate communications and PR news outlet asked its readers what one thing they would change about being in PR? I found it interesting and very telling that PR pros have to constantly justify their fees, responsibilities and their role …