* COLD-CALL PITCH (no relationship with outlet) *
Email Subject Line: {Name of Client} – {tagline or short headline description}
Dear {Name of editor, reporter, producer}:
My name is {name}, owner of {company}, a boutique PR company helping women entrepreneurs in the luxury lifestyles get famous.
Let me introduce you to {name of client}, founder of {company}. {Name of client} conceived the idea for her business while on an airplane trip from Hawaii. She noticed how stressed out she would become as soon as she boarded the plane, and wished she could preserve the relaxing sounds, smells and vibe of the islands. Living in stressful L.A. she thought that there should be some sort of a “vacation” experience people can get while they were at home.
Thus the birth of {name of product or service}.
{Product/ service} helps people {list benefits and here, preferably in bullet points}
You have a feature on {name the media outlet} spotlighting new women entrepreneurs making a difference in their community. {Name of client} has already sold her {name of product/ service} to her former colleagues, friends, and family. Last week she had a booth in {name of community}’s Annual Health Fair. She has a fair amount of buzz going on about her {name of product/ service} in her local community.
Would you do a write-up or feature in {title of feature of the outlet} of {name of client}’s extraordinary {name of product/ service} in next month’s edition? If you prefer, I have some copy that would expedite the writing process for you.
Information on {Name of product/service} and {Name of client}’s bio can be found on {website}.
I will contact you next week. I really appreciate your ear!
Thank you in advance for this opportunity. I look forward to hearing from you.
Best regards,
{Your full name}
{Title}
{Your company}
{Your email address link} (use link)
{Your website link} (use link )
{Your Twitter handle link } (use link )