Tweet Public relations is one of those “mysterious” industries fraught with lingo that only PR pros and agencies understand. As a solo professional in this industry, I sometimes get confused (and intimidated) by the “pros” and “experts” who make PR seem unreachable and intangible. Let me quickly banish some of the myths about PR. Though …

Tweet      * EXCLUSIVE EVENT * Angels Everywear in Sierra Madre, CA will be hosting a trunk show to debut an exclusive line of Italian leather handbags by serial entrepreneur, Sandy Lewis-Duvall. Come enjoy an evening of exclusive shopping with additional discounts only available on the night of the event. And be one of …

Tweet     You want publicity? Forget doing your own PR or hiring an agency. Date George Clooney instead! Aaaah, Mr. Clooney, the classically handsome, resolute bachelor with a winsome charm and a wicked prankster. One of Hollywood’s sought-after A-list actors, as well as sought-after boyfriend. Clooney is a movie studio’s dream, but these days, …

Tweet Surprise, surprise, Paula Deen has diabetes. Though I am not making light of her condition (my grandmother had diabetes), with America’s almost epidemic state of obesity, Paula should have known better than to tout her decadent style of cookin’. In defense of Ms. Deen’s current awkward situation, who can blame her for branding herself …

Tweet A few weeks ago, I wrote a blog post about the FedEx delivery seen around the world – you know, the one where a FedEx employee is caught on a surveillance camera tossing what turns out to be flat-screen monitor over the fence of the package recipient. WOW… Surely this was not the first-of-its-kind …

Tweet This is a guest post by Melissa Cassera, Rockin’ Publicist! As a publicity coach, I hear a lot of feedback from entrepreneurs on their experiences with PR. Some of the most common questions/gripes include: I hired an expensive publicist/PR firm and I was disappointed I hired an expensive publicist/PR firm and then I ran …

Tweet If you live in Southern California, you were one of the thousands who experienced a massive wind storm this week. Normally called the “Santa Anas“, the windy conditions were at a higher than usual intensity, knocking out power grids, downing trees, and keeping residents up all night. This wind storm was the news of …

Tweet If you’ve ever had a press release rejected because it was not newsworthy (admittedly, guilty here), fear not! What you may think is not “newsworthy” is news if somebody else has not heard about it. The following items are definitely “newsworthy” and deserve a press release and/or some media attention: Announcements (new employee, new …

Tweet  * Fun Friday *  * On Business * * On Public Relations  & Marketing* * On Entrepreneurship * Tags: entrepreneur, event, Halloween, occupy wall street, pop-up, publicity, weekend

Tweet Everybody wants it. Every business craves it. Fame. Publicity. Recognition. Acclaim. To some degree, each of us wants to be famous in our own right. And in business, having Q Public know who you are is a first step in attracting new clients, new business, new joint ventures. Dictionary.com defines the word “famous” as, …