If you’ve ever had a press release rejected because it was not newsworthy (admittedly, guilty here), fear not! What you may think is not “newsworthy” is news if somebody else has not heard about it.
The following items are definitely “newsworthy” and deserve a press release and/or some media attention:
Announcements (new employee, new program, new service, new website)
Attendance at major industry event
Book – new publishing, to be published (pre-orders)
Case studies
Special Credentials
Celebrity endorsement
Charity event/ fundraiser
Contests/ promotions
Design – new design of a logo, web site, office space
Events
Findings on research conducted by your business
Heroic Gesture by you/ your company that needs media attention
Guest-speaker/ Guest-spot on radio, television
Helping others through philanthropic work and services
Interview by local or national press
Joint venture
Launch of a product or program or series
New/ additional Leadership
Proven unusual Marketing tactic/ strategy
New business/ brand Name
Grand Opening
Placement in a publication or magazine
Launch of a (new) Product
Launch of a (new) Program
Representation of your business at an event with major media coverage
Roll-out – of a series of programs or collection of products
Seminars, webinars, teleseminars
Launch of a new Service provided by your business
Sponsorship of a charity/ non-profit
Personal Story that is relevant to where you/ your business is today
Target audience survey or poll findings
Trending topic of the day, week, month or year
Upgrade of product
Video marketing series
Web re-design
Zombie attack (just to see if you are paying attention)
What are other newsworthy items you would include?
I’m finally catching up on my Google Reader and Feedburner. I love this post and a few others that I’ve read so far. Happy New Year!
Hi Danielle:
Thanks for the positive feedback! I’m open to any suggestions, tips, or topics you would like to know about.
Happy new year to you, as well!
~ Donina