The Savvy Scoop

Tweet   At the risk of sounding “anti-female”, what gives with the current war against Kraft’s sexy salad dressing man? At best, the ads are clever, sexy and very tongue-in-cheek as a gorgeous hunk prepares a meal for his lady – i.e. female audiences. I found the ads funny, and indeed appealed to my senses …

Tweet I’m a fan of the show, How I Met Your Mother. One of the characters, Barney Stinson, played by Neil Patrick Harris is a chauvinistic, womanizer with a big heart. Though I don’t endorse his womanizing ways, his confidence and personal brand as the “Barnacle” is a good lesson for entrepreneurs and small businesses …

Tweet The Social Part of Social Media: A Love Story

Tweet   This posted was originally written by and posted on March 21, 2013 by Ali Brown With so many voices on social media, from angsty teenagers to big brand marketers, it’s easy to get drowned out in all the noise. So how do you add your own unique thumbprint that attracts the right people …

Tweet Publicity is a fine art. And getting press is a big deal for many people. It is a huge accomplishment to get featured in print or online. Getting into the pages of a magazine or publication is not easy, yet not an impossible task - if done correctly. Here are a few tips on how to …

Tweet We admonish students to proof-read their work before they turn it in their teacher. Proof why staying smart is not always relegated to students still in school. With spell-check and a team of copywriters and proof-readers behind you, there is no excuse for this kind of fail.   Tags: education, school, writing

Tweet By now you have probably seen the McKayla Maroney meme has that gone viral. Poking fun at McKayla’s apparent “sore loser” stance when her vault fell short – she literally fell, not sticking her landing. This cost her the Gold medal, and instead received the Silver. Still, not too shabby for Olympic standards. Apparently, …

Tweet As much as entertainment and the media extol “bad” virtues and make fun of straight-laced, conservative personas, the lasting impression always come from the personalities that were indeed “nice” and “good”. Andy Griffith, famously known as the Sheriff of Mayberry and in later years, “Matlock” passed away today. The Andy Griffith Show is well-known …

Tweet Public relations is one of those “mysterious” industries fraught with lingo that only PR pros and agencies understand. As a solo professional in this industry, I sometimes get confused (and intimidated) by the “pros” and “experts” who make PR seem unreachable and intangible. Let me quickly banish some of the myths about PR. Though …

Tweet It is no news that Oprah’s OWN network is struggling. OWN launched last year, after Oprah ended her wildly successful talk show to do something “new”. OWN (Oprah Winfrey Network) is a joint venture between her production company, Harpo Productions and Discovery Communications. Low ratings and a quick cancellation of Rosie O’Donnell’s fledgling show, …